It all started in 2011 in the great outdoors.
The mountains were calling and we needed a 100% organic energy bar with pure raw ingredients that would keep up with our lifestyle. Our standards were high, and nothing on the market measured up.
Ever since we bit into that first homemade bar, they’ve fueled our own adventures: rock climbing, running, and traveling the US for work.
our growth has been natural and organic
Though we started making bars out of our kitchen and selling to friends and family, today you can find our bars in stores nation wide.
Chris, an outdoors lover, world traveler, avid disc golfer shares the same love for foods as fellow bearded brother, Caleb. Chris has extensive experience in the health food/supplement industry. He is married to his lovely wife Kaye, and is a father of three children, Elijah, Micah, and Ezra. Chris is constantly spending time with his boys, taking them out to disc golf courses here in Austin and teaching them the ropes.
Caleb is an avid rock climber, runner, and cyclist and has a passion for raw, organic foods. Early on, he saw the need for tasty organic energy bars and snacks to fuel his adventures. He is married to his beautiful wife Kristy and is a father of two children, Abigail and Joshua. Together they go on plenty of camping adventures and support Caleb through his many trail runs in the Texas Hill Country.
We have partnered up with 1% for the Planet, a global network of businesses that donates one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. You could say we are over the moon to be a part of 1% for the Planet. We’ve always seen an importance to giving back to the community, and now we are able to do that effectively.
Through 1% for the planet we support Boneshaker, an organization whose purpose is, “To inspire kids toward daily physical activity, and encourage them to lead others to pursue healthier lifestyles.” Through their community programs throughout Austin, they educate kids, and inspire them to make healthy lifestyle choices and be active. Having children and healthy lifestyles ourselves, we couldn’t think of a better nonprofit to support. As we continue to grow, we hope to be able to support more nonprofits that match our vision down the road!